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1) why incumbent firms often pursue incremental innovations

  

1) why incumbent firms often pursue incremental innovations

  

1) why incumbent firms often pursue incremental innovations.

*Read the article “apple Inc” by David B. Yoffie and Eric Balwin, then answer these questions: 

2) How sustainable is Apple’s position in the PC industry going forward?

3) How sustainable is Apple’s position in the new product markets entered since the late 1990’s