- Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing?
- Contact methods are a very important part of collecting data for marketing research. Select a contact method, discuss it, provide an example of a company using this contact method, and explain if the company used the contract method correctly.
- Describe (1) similarity and (1) difference when it comes to conducting research in another country versus the domestic market.