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You read and practiced with some concepts concerning culturalconsiderations in writing for a diverse audience prior to thisAssignment. The letter package Assignment provides you with anopportunity to practice corresponding with an international audience.
The Letter Package Assignment Scenario
Your Assignment involves a combination of research and writing. Youare the marketing director for Snyder Software based in your hometownand your company is considering overseas markets for the company’slanguage translation software. Your boss Anne Snyder has asked you toresearch potential overseas markets, research effective communicationstrategies in your proposed country, summarize your research and resultsin a memo to her, and finally draft a letter to a potential distributorin the country you have identified as a viable market.
You will choose a country that you believe will be a good overseasmarket for your company’s language translation software (you may chooseany country that is of interest to you). Your international researchbegins with learning about the country, how business writing isconducted, and what expectations are for correspondence with a potentialdistributor in that country.
Part I – Memo Scenario:
Anne Snyder, President of Snyder Software, has asked you to researchoverseas markets for the language translation software program thecompany produces. She wants you to choose a viable country fordistributing the product, explain why it is a viable country, and thebest ways to communicate with business professionals in the country youselected. She wants you to draft a letter to a prospective distributorin that country for her review.
Snyder has asked you to present your research in an organized,focused memo to her. She has asked that you clearly outline the researchyou conducted, the sources you reviewed, the information you gathered,and the criteria needed to correspond effectively with the overseasmarket – what business writing etiquette is specific to the country youchose? How are those business writing expectations addressed in yourdraft letter?
The memo to Snyder should be 350–500 words. The memo should include at least two viable references using APA format and citation style. Put your references on their own page following your memo to Snyder.
- Identify the country you selected for distribution of the software and why it is a viable market.
- Outline the research you conducted to identify the viable countryand to learn how to communicate in writing to the potential distributor.
- Include the sources reviewed for your research in your memo toSnyder, both using in-text citations and on a references page followingthe memo.
- Include information you gathered using a combination of summary, paraphrase, and limited direct quote from your sources.
- Explain the criteria and cultural considerations used to draft the letter.
Part II – Letter Scenario
Part 2: Prepare a letter of introduction to send to afictitious distributor within the country you researched introducingyourself, your company, your product, your interest in working withthem, and why they should be interested in distributing your product.You will make up the name of the distributor and the contact person.Make certain your letter meets the cultural expectations of the countryyou selected based on your research. Research letter writing formatexpectations in your country of choice – business practices vary, so doyour research!
In your draft letter to the prospective distributor:
- Introduce yourself, your company, and your product to meet thecultural expectations of the country distributor (see useful resourcesprovided below).
- Explain your interest in working with that distributor.
- Explain why the distributor will be interested in distributing your product.
- Address the cultural expectations relevant to the country you chose.
Your letter package submission (memo, references, and draft letter)will demonstrate your ability to research, summarize that research,document the research (remember your APA citations and referencing fromthe Discussion), and prepare additional documents based on informationgathered and cultural literacy.
Submit the letter package as a single Word file, just as you wouldattach the file to your company president in business. Your letterpackage will include the memo to Snyder, your list of references citedin the memo, and the requested draft of the letter. Remember to checkyour punctuation, spelling, and grammar before submission to theDropbox.
Access the rubric
International Business Etiquette, Manners, & Culture. Retrieved from http://www.international-business-etiquette.com/
Please see attached rubic