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Product / Brand Assignment

Product / Brand Assignment

In a 2-page report, pick a global product/brand that is marketed in the United States and discuss how it is marketed the same way or differently in a country of your choice (South Korea).  Please provide your thoughts pros and cons and any questions you have about the difference in marketing practice, as well as any suggestions/recommendations for potentially doing things better.

Source material for this assignment can be obtained from an internet search and published journal articles.  Please provide a bibliographic list of your references at the back of your paper.  Your grade will be based on the thoroughness of your analysis and research. MLA Format