Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

From as Little as $6

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

Southern New Hampshire University Acme Internet Marketing Strategies Paper & PPT

Southern New Hampshire University Acme Internet Marketing Strategies Paper & PPT

Question Description

I’m stuck on a Marketing question and need an explanation.

Your boss wants to make sure that your proposal persuades upper management to approve of an internet marketing specialist position. (Since your project must include four examples, it may be advisable to choose one marketing concept. For instance, Acme Widget sells a number of items. You could choose one item that you plan to market to one target demographic, such as advertising sporting goods to teen athletes. This is not a requirement, but it may make creating your examples easier and improve flow throughout your presentation.) As such, your boss has asked you to include the following in your slide presentation:

  • Introduction: Begin your presentation with one slide that defines internet marketing in your own terms and briefly explains the necessity of understanding internet marketing strategies and concepts in the present-day landscape.
  • Fundamental Internet Marketing Strategies: Your boss believes that the following four fundamental internet marketing strategies should be introduced in your presentation with accompanying examples:
    • Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-per-Click (PPC): SEO, SEM, and PPC are three critical internet marketing strategies related to search engines. On this slide, define each term and briefly explain how it will benefit Acme Widget to have an employee on the team who understands these critical concepts.
      • Example: On this slide, provide one example that is relevant to Acme Widget. The example should show how SEO, SEM, and/or PPC can be used to increase online sales at Acme Widget. Briefly explain your rationale for choosing this example.
    • Metadata and Keywords: Another critical element related to search engines is metadata and keywords. On this slide, explain how search engines use these concepts to prioritize results.
      • Example: On this slide, provide one example that is relevant to Acme Widget. The example should show how metadata and keywords can be used to increase online sales at Acme Widget. Explain your rationale for choosing this example.
    • Trending Topics: Trending topics are an important piece of internet marketing. On this slide, explain how you could gather information about trending topics through various tools and technologies. Also be sure to elaborate on why you would gather this information and how it could benefit Acme Widget to understand trending topics.
      • Example: On this slide, provide one example that is relevant to Acme Widget. The example should show how trending topics can be used to increase online sales at Acme Widget. Explain your rationale for choosing this example.
    • Titles, Headlines, and Tags to Foster Engagement: A number of different titles are used in internet marketing. On this slide, define titles—including actual/headline, meta-title, and social media title—and describe how they can be used to foster engagement. Explain the benefits and uses of titles in internet marketing.
      • Example: On this slide, provide one example that is relevant to Acme Widget. The example should show how titles can be used to increase online sales at Acme Widget. Explain your rationale for choosing this example.
  • Conclusion: Conclude your presentation with one slide that summarizes key points in your presentation including a discussion of the role of internet marketing strategies in creating effective communications.