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Southern New Hampshire University Social Media Campaign Discussion

Southern New Hampshire University Social Media Campaign Discussion

Question Description

I’m studying and need help with a Marketing question to help me learn.

The following are the three main sections of the social media campaign test that your manager would like you to include:

  • Initial Message: First, you will need to create an initial social media message to get the campaign started. Be sure to refer to the scenario so you understand the communication project goals and type of message to be created. You may choose any social media platform for this message based on the provided audience engagement survey results. The message may include images, text, videos, or any other media content. You will be adapting this message based on the metrics you receive.
    • Rationale: Include a brief rationale that explains why you chose this platform and message based on the available information, citing specific examples.
  • Metrics Analysis: Your message has now been tested on the social media platform you have chosen, and you have received metrics and feedback in the provided social media metrics report. Read through the report, as it will inform your decisions for message adaptation in the next step. Your manager has also asked you to include the following as part of your analysis:
    • Analytical Tools Analysis: Your manager had to create the social media metrics report by hand and by using a number of metrics that she had to find on her own. She would like you to research at least two possible analytical tools for the social media platform that you chose to be used in evaluating your adapted message in the future. You may find these tools through online search engines or on the platform’s website itself. If you choose, you may select an analytics tool that combines data from more than one social media platform. Answer the following for each tool:
      • What insights does this tool provide? For instance, does it include demographic information, audience interests, audience engagement, and so on?
      • How might you use these insights in creating and adapting messages?
  • Adapted Message: Use the information from the social media metric report to tailor and adapt your message. As you adapt your message, you may want to think about the following:
    • What did you learn about the types of people your message is and isn’t reaching successfully?
    • How might you reach a wider audience by adapting your message? For instance, if only an audience of 15- to 18-year-olds was sharing your post, how might you reach 20- to 30-year-olds? Or if only those of a particular gender were commenting on your post, how might you reach those of an opposite gender?
      • Rationale: Finally, include a brief rationale based on the available information that explains what you changed from the original message and why, citing specific examples.