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Thomas Edison State College Brand advertising Discussion

Thomas Edison State College Brand advertising Discussion

Question Description

I’m studying for my Marketing class and need an explanation.

Hello I need help with writing a one page report on the attached assignment (Car Naming).

You are a team of employees of an advertising agency that has been hired by a large automobile manufacturer to create a name for a sports car it has recently designed. Its new two-seat, hardtop convertible is capable of going from 0 to 60 miles per hour in 4.5 seconds and sells for approximately $100,000. The typical customer is a successful, male business executive who has plenty of disposable income. In groups of four to five, decide upon a name and advertising slogan for the car.

Please submit a one-page summary on your process for each group.